You already know what to do. This names the exact second you stop doing it.

The Friction Point Diagnostic: nine questions for the business owner who has the price, the pitch or the opinion fully formed at 3am and has changed it by the time it matters. Not a strategy gap. A pattern, and patterns have names. You get back the name of yours and one thing to try the next time it runs.

Your name goes on the result. Your email is where I send it, so you can reread it the next time the pattern runs. That is the whole exchange.